Midtown Park: Carlos Rosso's Walkable Hub Plan for Midtown

Midtown Park is the plan behind Carlos Rosso's push to turn Midtown into a walkable neighborhood hub. The nearly five-acre, $2 billion project by Rosso Development and Midtown Development pairs more than 120,000 square feet of retail and about 60,000 square feet of offices with parks, a padel club and new condo towers. The first tower, Midtown Park Residences by Proper, is a 28-story building with 288 residences, and the developers expect it to be finished in 2028.

What Midtown Park would add

The program has been described consistently by Miami Today and PROFILEmiami:

• Retail and offices: more than 120,000 square feet of shops and about 60,000 square feet of office space.
• Everyday services: Rosso has named a padel club, brand-name gyms, healthcare operators and a Montessori elementary school as the kind of tenants he wants.
• Public space: two parks and pedestrian paseos, plus a racquet and padel club run by ULTRA Padel.
• Homes: the Proper tower at 2901 NE 1st Avenue, designed by Arquitectonica with interiors by Meyer Davis Studio. At its April 2025 launch, its 288 residences ranged from 510 to 1,730 square feet, priced from the low $700,000s to $2.7 million.

The City of Miami approved the master plan in late 2025. As of October 13, 2026, we found no public report of a groundbreaking for the Proper tower.

Rosso spent nearly 20 years at Related Group before forming his own firm in November 2020. His earlier Midtown condo project, The Standard Residences Midtown, is the 12-story, 228-unit building at 3100 NE 1st Avenue, which received its temporary certificate of occupancy and began closings in April 2026, according to Florida YIMBY.

How Midtown prices compare today

The new product is priced well above what Midtown's existing towers sell for. Over the 12 months to October 13, 2026:

• Neighborhood: Midtown recorded 91 condo sales at a median of $583 per square foot. With 161 active listings, that is about 21 months of supply, and our Market Index reads 24, a buyer's market.
• Older towers: Midblock sold at a median of $505 per square foot, Four Midtown at $548, Midtown 2 at $563 and Hyde Midtown at $704.
• The Standard: finished in April 2026, it has 43 listings asking a median of $1,181 per square foot, with one MLS sale so far.

Why it matters to buyers and owners

For owners of existing units, shops, a school, offices and gyms within walking distance are the kind of everyday amenities that keep a neighborhood in demand. None of it exists yet, and a master plan approval is not a construction schedule.

For buyers, the gap between new and resale prices is wide. A resale unit in Four Midtown or Midtown 2 costs roughly half per square foot what new Midtown product asks. Both buildings also score strongly on our Financeability Index (99 and 76), which measures how readily lenders have financed recent purchases there.

For contract buyers in the new towers, the comparison that matters at delivery is what similar new units resell for, not the launch price list. With about 21 months of supply in the neighborhood today, resale buyers have room to negotiate.